Bobby Bland built a career by putting people first. With over four decades in business, he learned that success is not just about profit but about purpose. His book, Lucky 13: Life Lessons Learned The Hard Way, reflects a lifetime of experience shaped by leadership, challenges, and personal growth.
Raised in Northwest Arkansas, Bobby started his professional career in sales and management. His early years were spent working through the competitive grocery and retail industries, including a long tenure at Walmart Supercenters. Leadership roles in insurance and risk management followed, but his true transformation came later. A major health crisis forced him to rethink everything, leading him to sell his stake in Village Insurance and become a certified health and life coach. This shift wasn’t just about career change—it was about redefining success.
Bobby’s lessons in Lucky 13 are drawn from real-life experiences. Each chapter presents a core value that shaped his leadership and personal philosophy. The first lesson, “Do Unto Others,” was instilled in him early. Raised with the Golden Rule, he saw firsthand how respect and kindness influence relationships and business. He shares stories of childhood lessons and how they shaped his approach to leadership.
In “Show Up,” he highlights the importance of consistency. He believes success isn’t about talent alone but about reliability and perseverance. Whether in business, family, or health, being present and engaged makes all the difference. His time building Snack Lab, a health-focused restaurant and retail business, tested this principle. Despite challenges, he and his team stayed committed, proving that persistence matters more than setbacks.
Health plays a crucial role in Bobby’s transformation. He shares his struggle with weight and diabetes, emphasizing how poor habits led to major health issues. Instead of surrendering, he took control, shedding over 170 pounds and reversing his conditions. In Lucky 13, he stresses the importance of real food, exercise, and self-discipline. “Eat the Food That God Grows” and “Move It!” are lessons shaped by his path to wellness. His personal story serves as proof that small, consistent changes lead to remarkable results.
Another major theme in his book is perspective. In “Be a Positive, Fun Person Every Day,” he contrasts two characters: Eeyore and Tigger. He encourages embracing optimism, sharing stories of people who made an impact by choosing joy. Leadership, he argues, isn’t just about making tough decisions; it’s about bringing energy and encouragement to those around you.
Faith and gratitude are central to Bobby’s philosophy. Lucky 13 ends with “Gratitude + Faith = Hope,” emphasizing the power of trusting in something greater. He shares how faith guided him through difficult times, offering comfort and clarity. This belief extends to his coaching philosophy—helping people align their values with their daily actions.
Bobby’s transition from business leader to life coach wasn’t planned, but it became his most fulfilling role. His book is a reflection of past experiences that serves as a guide for those seeking purpose, health, and leadership with integrity.
Read Lucky 13: Life Lessons Learned The Hard Way to explore how real-life lessons create lasting success. Bobby Bland’s stories offer wisdom, encouragement, and practical advice for anyone looking to grow in business and life.